Fruitarians, apple fans, and the easily traumatised might not find the latest marketing campaign from Slimbook particularly funny.

The Spanish company is promoting an upcoming hardware launch with a bizarre new video campaign that involves bashing apple.

And in case you’re wondering, I don’t mean the video sees people criticising Apple™.

No, I’m talking literal apple bashing here!

The video, which should be embedded above, is relatively short and relatively bizarre. It follows a Slimbook engineer in a penguin mask carefully measuring an apple before getting up and smashing it with a baseball bat bearing the Slimbook brand name.

Accompanying the clip are the hashtags #NoMoreFruit and #ForgetTheFruit — a playful dig at a certain fruit-branded company whose laptops are fairly popular? I think so.

The video also reveals that Slimbook will announce its new device on November 21, 2019 via the Slimbook website.

But that’s all we know.

Specific details about the product are being revealed a daily basis on a holding page on the Slimbook website, and includes the relative graphics and CPU performance versus other Slimbook laptops, like the Slimbook Pro X.

Based on the information revealed thus far we can make a couple of qualified guesses.

The new device is a 15-inch laptop that’s 16mm thin and powered by an Intel Core-i7-9750H processor (up to 4.5Ghz, 6-core, 12 threads). It’ll boast Super RAID NvME and offer up to 12 hours of battery life.

But for details on RAM, GPU and ports you, I and everyone else, will have to wait until Thursday November 21 for the full reveal.

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