Adverts for search engines feels so very 2000 to me (Yahooooooooooo-oooooh!). In fact the only search engine I’ve seen advertised on TV here in the UK within the last few years has been the increasingly irrelevant ASK!
Microsoft, looking to emulate their US style success with Bing adverts, are due to launch a multi-million pound TV ad campaign over here in the UK very shortly. Whether TV adverts sandwiched between soap opera’s and reality TV shows will help increase their (relatively measly) 5% share over here will remain to be seen.
Respected search-engine blog ‘Searchengineland.com’ certainly aren’t convinced either –
“…don’t expect the ads to have any immediate, significant impact on the distribution of search market share in the UK.”
“Decision engine”? You what?
Whilst I’m sure the millions of pounds poured into the effort flooded into capable hands, the advert does very little to tell users WHY they should use Bing – or even what Bing is. Terming Bing as a “Decision engine” is , obviously, a clear effort to differentiate it from Google, but given most users are only just tech literate to know that they want a ‘search engine’ I’m predicting plenty of glazed-over eyes during ad breaks…
“I want to find a restaurant not find out if I should wear the red shoes or the blue ones… “