Users buying the new limited edition Lynx toy from the Canonical store will also be helping to save real Lynx’s in the process.
Ubuntu’s parent company Canonical are donating a portion of each Lynx toy sale the Lynx conservation organization ‘SOS Lynx’. A similar initiative is currently in action in the Ubuntu One Music Store.
You can read about and contribute directly to SOS Lynx @ http://www.soslynx.org/.
Thanks to Scayris